Ashford 4: – Week 3 – Assignment
You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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